Meet the team.

Jackie Bruno, Founder & CEO

Jackie began her career in 2008, when she secured her first on-air job at WWLP in Springfield as a field reporter, covering breaking news. After that, Jackie became the weekend anchor and morning reporter at New England Cable News where she secured exclusive stories. Jackie then helped launch NBC Boston in 2017 as the station’s entertainment and lifestyle reporter, securing countless interviews with local and national celebrities. Her work has been honored with three Emmy Awards, and countless nominations. 

Jackie also started her own women’s network in 2020 to crowdsource life experience among working professional women. “The Connect-Her” now serves hundreds of women with local networking events and virtual programming. 

All these achievements and experiences led Jackie to create Newsmaker Marketing in 2022. Following a successful career in news, Jackie took a step back from the spotlight to prioritize her mental health and well-being, which led her to create Newsmaker Marketing. (Read more about her journey in this Boston Magazine article). 

When she’s not working, Jackie loves spending time with her three boys, Jack, James and her beloved shih tzu, Buddy. She splits her time between Massachusetts and Maine and loves exploring her hometown region of New England.

Rachel Robbins, Partner & President

Rachel brings more than 15 years of news and PR experience to Newsmaker Marketing and will continue to take the agency to a new level of growth through her business development and client service skills. 

Rachel was previously senior vice president at Greenough, where she was responsible for agency business development, client service, and people development. Over her nine years there, she led successful PR programs for clients, including strategy, integrated marketing initiatives, and media relations, securing feature stories with top-tier outlets.

Prior to joining Greenough, Rachel was an Assignment Editor at New England Cable News and WCVB-TV, as well as a Segment Producer for NECN's "The Morning Show," where she booked celebrity guests and produced original segments.

Rachel is incredibly grateful to be a mom of 3 wonderful children under the age of 5 and feels fortunate to be part of a company that enables mothers to thrive both personally and professionally (we shouldn't have to pick just one!) In her "free time," when she's not with her kids and husband or her Newsmaker family and clients, she enjoys doing yoga and taking walks to the ocean with her dog.

Liam Martin, Partner & CMO 

Liam is an Emmy Award-winning journalist who spent 15 years in television news before joining Newsmaker as co-owner in March of 2024.

He started his television career as an evening anchor and reporter for WILX-TV in Lansing, Mich., and then made the exciting move back home to Boston to become a general assignment reporter at WCVB-TV. In 2015 WBZ-TV hired Liam away to become their evening anchor, and then eventually anchor of the award-winning WBZ Mornings and the Morning Mix. During Liam’s career in news, he proved himself to be a superb storyteller, earning an Emmy Award in 2019. 

Liam has experienced it all. He covered Patriots Super Bowl wins and Tiger Woods in his prime. He has interviewed a president, governors, and mayors. He has moderated debates and shared grief with communities devastated by tragedy. He has witnessed events from major storms to historic elections. Liam will continue his talent and passion for storytelling for Newsmaker Marketing’s clients and bring the agency to new heights through social media and owned and earned media.

Away from work, Liam is a devoted husband and father to two children, Everly and Asher. He coaches their sports teams and spends as much time with them as possible. He’s also an avid Boston sports fan and a passionate advocate for mental health, encouraging men to open up about their challenges. You can read more about that in Liam’s article for Boston Magazine.

Michaela Forbes, Account Executive & Internship Coordinator 

Michaela Forbes joins Newsmaker Marketing as an Account Executive after first heading up Newsmaker Marketing's internship program. She is responsible for keeping track of and coordinating clients’ goals and needs. She also does graphic design, content creation, and organizes the team’s vast video and document libraries. While she majored in public relations at Virginia Tech, Michaela started her career as a recruiter for companies like Apex Systems and Amazon. Her attention to detail, outstanding people skills, and deep care for those she works with has made her a stand out on the Newsmaker team. “I’ve known Michaela since she was a young girl, and she always impressed me. When I was building Newsmaker Marketing, I saw an opportunity to bring Michaela in to launch our internship program and she immediately became an invaluable resource to are entire team. Michaela is incredibly talented and already is a resource our clients depend on!” 

When she isn’t working, she loves to spend her time exploring Boston and beyond. She’s traveled around the world with her fiancee and soon to be husband Chris. Together, they love trying out new restaurants and recipes at home. 

Dana Casullo, Media Relations & Influencer Coordinator

Dana Casullo brings a journalist’s eye and a storyteller’s heart to her role as a part-time Media Relations Coordinator at Newsmaker Marketing. Now based in Boston, Dana has been working in public relations for nearly three years, collaborating with a diverse range of clients across industries. Dana earned her master’s degree in Broadcast and Digital Journalism from the renowned S.I. Newhouse School of Public Communications at Syracuse University. She began her career as a dayside news reporter at ABC22 WVNY and FOX44 WFFF in Burlington, Vermont, where she covered everything from politics and public safety to inspiring human-interest stories. Her reporting highlights include interviews with state senators, musicians, athletes, and educators. One of her most memorable stories began with a roadside sign from a man searching for a kidney donor. Dana reached out, told his story, and helped him find a match. She later joined WPRI in Rhode Island as a breaking news morning reporter, covering high-intensity stories. But even amid the rush of breaking news, Dana was always drawn to stories that celebrated connection and community. Her transition into PR allowed her to continue telling those kinds of stories, this time on behalf of her clients. At Newsmaker Marketing, Dana helps brands craft compelling narratives and earn meaningful media coverage through strategic, thoughtful outreach.

Outside of work, Dana enjoys exploring Boston’s restaurant scene, skiing, practicing yoga and kickboxing, and making trips home to visit her family in Buffalo, New York.